Why is customer relationship management so difficult?

Does it have to be that difficult?

Let’s try to nail it down to the roots.

It always seems to be a simple task.

Just manage my customers.

Just update my new leads.

Just synchronize with my team.

Just make an appointment.

Just send that price quote.

Why is it so difficult?

Why does it seem that nobody can find a good CRM system for his/her organization?

It’s such a simple task!

A data-entry system.

Everyone hates CRM software

Somehow, all industry leaders have relied on the same CRM model.

We have leads, we have contacts, we have accounts, we have opportunities, and we need to take a course to understand the differences.

How come?

There are some vendors that have simplified this experience. Look for them!

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Why is customer relationship management so difficult?
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